Ten Essential Tips Ofr Delivering Successful Seo

tips for effective SEO:

Tracking

Before you start your SEO campaign make sure to implement a quality web stats package that lets you know what search engine spiders are visiting your site, what keywords are referring the most traffic to your site, and how many hits/page views you are getting.

Build great design

To get the best search engine visibility web designers should follow the 5 basis rules if web design which states that web site should be:

Easy to read
Easy to navigate
Easy to find
Consistent in design and layout
Quick to download

Write effective Title tag on the page

Arguably the most important ranking factor for effective natural SEO is the title denoted by the – title – tags on HTML. This title is considered primary text by the search engines meaning that all the search engines record this text and place considerable value on it. It is important because it is the first text shown in the search results as a hyperlink to your site. As a general rule a descriptive title should be 5 to 10 words for each page or 69 to 75 characters.

Body text

On your page you should always aim to have a healthy amount of descriptive body text to explain what the page is about, don’t rely on the title of the page. You should aim to have your keyword in the text as much as you can, with it still being comfortable to read. This is known as keyword density. All search engines consider words at the top of the page, above the fold as more important in value than the rest of the page

Domain and the URL

Placing key-words in the domain can have some weighting in the effectiveness of your natural SEO. The reasoning is that the terms or phrases matching the words you typed in a query are highlighted when you view the search results. This is known as search- term highlighting or term highlighting. Note; If you are going to buy and use a URL that may have already been used in the past, it is worth while checking the history of the URL.

H1, Bold, Italics

You should have your main keywords once in an H1 tag, once in bold and then once in ITALICS, this should show the search engine crawler that these are important words/phrases for the page, so in turn the crawler will make the assumption that the keywords are important for a visitor.

Anchor text

Anchor text is what we call text links. You should always try and have all text links as descriptive keywords. When a spider follows the link to your page it should have an understanding of the content. Anchor text is a great way of improving your rankings on competitive keywords.

Write fresh content

Google loves fresh content. They have a fairly new spider called freshbot, it crawls the web daily looking for new/updated pages and sites. It will then list the page at the top of their index for that sites keywords. It will stay there for a few days, if the page was just an updated version of what is already in the results it will revert back to the old version and drop back to it’s old position, if the page is brand new then it will drop completely from the index, until the next full update when it should take a permanent place in the results.

Linking

Build high quality external links to your website. Sites with high quality credible links pointing into them gain more popularity than sites with low quality links. It is rumoured that Googles places up to 60% of its weighting on quality of party external links:

See: www.barracuda-digital.co.uk/linkbuilding

Page submission

Submit the root page to all the major UK search engines on the Internet: Google, Yahoo, MSN. It will take them a while until they crawl your site fully but be patient. There are plenty of directories online, find one that fits the theme of your site and submit the root URL, again this may take a while but be patient.

Factors Behind a Lucrative Affiliate Marketing Venture

Amidst the ailing struggle of attaining success in affiliate marketing, you might as well quit and just leave, with the thought that it will only remain a dream. In fact, you may be one of those individuals who gave it try but eventually give up because they completely failed. I think its really time to ponder, if this is the right moment to surrender your dreams to succeed in this endeavor. But have you decided to just throw what you have started? Maybe, you have forgotten the important links that may lead you to a more fulfilling affiliate marketing career.

Primarily, success in affiliate marketing involves an integral action to establish a good and thriving niche, where you desire to work and connect with. A little research might help you decide on an effective niche, which could provide an exceptional venue in generating a substantial amount of income. Moreover, effort, time and money will not be wasted if you have a great interest on the niche you are working with. In such case, any task can be handled and managed easily. On top of that, market size, niche saturation and niche competitive advantage are some of the aspects you need to consider in finding a good niche. Appropriate Internet marketing tools could perhaps help you in this kind of undertaking.

Another excellent source of obtaining success in affiliate marketing is having a desirable website. Indeed, you need to make it more creative and unique to leave a distinguishable impression on numerous web visitors. Perhaps, this could be the best way which keep them on coming back to sign up with various affiliate programs that you are actually promoting. Indeed, this is a subtle way of advertising your affiliate programs that would make you earn money with little effort at all.

Nowadays, updated and high quality content has become a valuable part of affiliate marketing. Web visitors would definitely be convinced and encouraged to visit your site from time to time, which could be an effective manner of promoting affiliate programs on your website. Generating a lot of good traffic is among the critical factors to be considered in this venture, for it is an effective way of enjoying tons of money instantly. In addition, article marketing strategies could be one of the exceptional ways of producing online sales.

Likewise, it is important to remember that Search Engine Optimization or popularly known as SEO are integral in determining the status of your website in the search engines like Google, Yahoo, MSN and alike. A top ranking website would mean success and a better online career ahead.

How To Work With Seo Copy Writers To Get Best Results

How To Work With SEO Copy Writers To Get Best Results

SEO stands for search engine optimization is all about doing definite things to your website to drive more traffic to it so that you can increase internet sales – and traffic. There are many numbers, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a definite way so that online surfers can land on a particular site. What freelance writers have to be concerned with is keywords. Which are keywords? Keywords are the words and phrase that internet users type in when they find for things internet. For example, let’s say you were interested to beginning a foreclosure cleanup business. You may not know anything about it other than foreclosures is hot in the news at now and you are interested in beginning this type of firm. So, you log onto your selected search engine, and type in the keywords “foreclosure cleaning business” or “foreclosure cleaning” or “foreclosure cleanup” or some other relevant keyword phrase.

When you type in these words and hit “ENTER”, a bunch of sites pop up and you begin to surf (ie, click on the results) and begin investigating the sites to see if they have the information you need. The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase you typed in. Firms pay a lot of money to be among the first two or three pages in the results that search engines return.

One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the perfect keyword phrases. And, this is where you as an SEO copywriter can create a lot of money. You write the text that their site requires popping up high in search engine results. Many times, firms will merely give you a bunch of keyword phrases and let you write what your need — as long as it’s a definite length (usually 300-500 words).There are many numbers of freelance writers – hundreds of thousands, if not a few million. BUT, only tiny minorities know what SEO is and how to write this kind of copy.SEO copywriters have in-demand efficiency. And, as more and more firms move larger portions of their advertising budgets to online marketing, there is an even greater demand for skills of them.

Keyword Difficulty Checker And Its Uses

Most of traffic comes from search Engines ( mostly from Google, then Yahoo and then MSN ) so be in first page for a keyword or a keyphrase is a must if we want our site to be visited. Now it’s proper to talk about the keyword difficulty concept and its applications, keyword difficulty evaluates how is hard to be in the top ten for a keyword, more keywords or a keyphrase and can vary from 0 to 100. For example the keyword “shareware” has a keyword difficulty that is 63 and it’s impossible for a site born yesterday to rank high for a such keyword though a good placing for a such keyword would bring an enormous traffic, then another possibility is to strive to get in the top ten for a less competitive keyword or a keyphrase that brings less traffic but is easier to get a good result. We should attempt to reach for keyphrases that have a keyword difficulty less than 15 ( we can get a keyword difficulty evaluation through free tools like the one offered from seologs.com ).
But why is difficult to be in the top ten for a keyword or a keyphrase ? Simply because we have many or less competitors, their sites have contents created through years and quality links from valuable sources that we don’t have, so if we want to compete with them we must add content to our site and get quality links from other sites. Getting links from others is not easy and neither through link exchange since if our site is about a business then our competitors will not be available to link us and neither we will be available to link them. Links should come from sites pertaining the things our site talks about, getting a link from a site focused on another topics is nearly useless: for example if we sell pet accessories and we get a link from a download music site then this will not be appreciated by search engines.

So if we want to get in the top ten for a competitive keyword then we must get through a process of adding related content and pertaining links to our site, to get pertaining links we can use a technique called article marketing that is about writing good quality articles and sending them to the article directories that can be found searching Google by “article directory”, it is wise to submit the same article to many article directories so more links we will get but also changing the title of our article for every article directory we submit is a good trick to get far more traffic since the number of keywords and keyphrases will increase in this way.

Since we want traffic right now then we will choose a keyphrase to optimize our website about and with time when we see the number of our site’s pages and its links growing then we will optimize for a more competitive keyphrase or keyword and who knows maybe a day we will be in the top ten for the keyword shareware. It’s hard but it’s not impossible. It’s time now to introduce you to the PubblicitAdvertising article directory where you can submit your articles and getting in this way backlinks, also PubblicitAdvertising features a forum about SEO and marketing so it will be a good place to start from.