Strengths and Weaknesses of SEO

One of the most popular Internet Marketing technique used in the market today is Search Engine Optimization, or simply known as SEO. It is also considered as one of the cheapest, yet one of the most powerful Internet Marketing technique used in the industry.

Strengths of SEO
According to many experts, SEO is considered as one of the most successful and powerful Internet Marketing technique. Part of the reason why is because of its effectiveness in increasing a website’s traffic through search engines, particularly among major search engines such as Google, Yahoo!, and Bing.

Because search engines are highly visited and used tool for surfing the Internet, many online marketers used this as their main market to increase their business’ success in the World Wide Web. This is when SEM or Search Engine Marketing was first developed.

Before SEO, there where other popular SEM techniques used in the market, usually involving paid placements such as the popular PPC (Pay-Per-Click), contextual advertising, and even a paid inclusion which involves paying a search engine company to include their website in a specific keyword.

Eventually, SEO was introduced in the market. Although similar in their target, SEO and SEM are different Internet Marketing techniques. The first difference is that SEM uses paid inclusion while SEO makes use of several techniques which aims to improve or -optimize- a website to achieve higher ranking in search results via the process of selecting specific keyword expressions associated to the website. And compared to SEM, SEO is usually free of charge (although hiring an SEO company is usually very expensive).

Its less expensive costs is one of its many strengths, another popular strength of SEO compared to other Internet Marketing technique is that it can also increase a website’s authority in its own market through its many techniques.

One popular technique of SEO is link bait. A link bait, according to many seo Philippines experts, is any content or feature, within a website, designed specifically to gain attention or encourage others to link to the website. This technique is not only very effective in SEO, but also effective in increasing a website’s popularity other than SEO.

Weaknesses of SEO
There are, however, a number of weaknesses that many seo Philippines experts have experienced in using SEO. Although very powerful, SEO can only go as far as to increase the volume of traffic coming from search engines and other popular sources. Sales and conversion usually depends on how well the website is built. Without a convincing web design, SEO won’t be as effective as it should be in Internet Marketing.

Survey Of Philippines Online Shopping

The online shopping in the the world is becoming more and more popular nowadays, so is Philippines. Especially when different business establishments come to use the internet to do their business. Online gift shops, shoes shops, apparel shops, leather handbags shops, and online Philippines buy and sell shop are among the kinds of online shops that Filipinos have established on the internet. So what makes online shops be so popular in the Philippines?

Advantages
The most obvious advantage of online shops is its convenience. Online stores are usually available 24 hours a day, and many customers have Internet access both at work and at home. A visiting to a physical store requires travel and must take place during business hours. Searching or browsing an online catalog can be faster than browsing the aisles of a physical store. This is much preferable for a lot of Philippines, especially those Filipinos working abroad. Because of online shops, Philippines that works abroad can easily and conveniently philippine buy and send gifts or any other kinds of stuff to their families at their own leisure.

Disadvantages
Though online shopping have opened up new possibilities for both customers and business, several problems have also been cited from online shopping. One common problem is fraud and identity theft.

Given the lack of ability to inspect merchandise before purchase, consumers are at higher risk of fraud on the part of the merchant than in a physical store. Merchants also risk fraudulent purchases using stolen credit cards or fraudulent repudiation of the online purchase. With a warehouse instead of a retail storefront, merchants face less risk from physical theft.

After reading above, you will find the conditions are so familiar. Yes, the advantages and disadvantages exist in every country’s online shopping, like USA, China. It is a common condition in the world.

—-Surveyed by Cheerwholesale.com